Any individual who works in the exercise or nutrition services industry can highly profit from the practical information in Train For Top Dollar. Specifically, if you are currently a coach, trainer, adviser, or consultant, you will learn how to maximize your client number and waitlist, leverage your knowledge in unique ways and charge top dollar for your services.

Why is the book electronic?

This book will be most effectively utilized in electronic format because of the high number of printable forms and templates, as well as all the specific website links to various resources for each of the chapters. Otherwise, to really utilize all the tips, you'd spend all your time at the copy machine and re-typing URL's into your browser!

What do you mean by "Top Dollar"?

Here is how your typical day might look as a "Top Dollar" trainer:

Wake at 8am, open your computer, download your online information product processing reports from 4 websites and transfer $400 per website into your personal bank account.

• Wake-up and make a transfer from Paypal to your bank account for several dozen overnight e-book sales.
• Work-out.
• Perform 3 thirty minute nutrition and fitness phone consultations at $100 each.
• Spend another thirty minutes responding to a handful of online training client Q&A’s at $20 per e-mail.
• Eat lunch.
• Go speak for 45 minutes at a corporate wellness event with 300 attendees, at $2/head.
• Meet two clients at their home gyms for $200/hr (gas and travel expenses paid).
• Go out to dinner, catch a movie or a basketball game, and head home.
• Take the next day off.

Sound better than working at a gym 8 hours a day? Then whether you’re a personal trainer, gym owner, or aspiring fitness professional, you’re ready to train for top dollar.

What strategies are in the book?

The following is an overview of each chapter title and length:

• Face-to-Face Personal Training - page 10-31
• Physician Referral Systems - page 32-39
• Online Training - page 40-59
• Web 2.0 Technology Marketing - page 60-79
• Outsourcing to Local and Overseas Merchants - page 80-88
• Dietary Supplement Industry - page 89-106
• Nutritional Consulting - page 107-117
• Book, Audio, and DVD Sales - page 118-133
• Corporate and Home Training - page 134-145
• Public Appearances and Marketing - page 146-154

Train For Top Dollar will teach you everything you need to know and give you all the specific resources you need for instant financial success, including step-by-step instructions, printable forms, templates, phone numbers, websites, real life examples and insider tips and tricks.

What's the idea behind the book?

Ben Greenfield wrote Train for Top Dollar after realizing that an enormous number of personal trainers, nutritional consultants, and lifestyle coaches think of their jobs as a "9-5" hourly salary routine of meeting with individual or small group clients. In reality, the health or fitness professional has a dynamic opportunity to leverage knowledge and expert status for an enormous salary with multiple automated income streams. This book literally teaches you how to command a very high wage for your client services while ensuring that cash flow is limitless, even while you're sleeping!

Is this book good for "beginner" personal trainers?

Especially because many trainers think of their jobs as a "moon-lighting" venture to supplement another higher-paying job, or as a stepping stone to a "real" career, this book is perfect for approaching your new career with the correct mental frameset and money-making knowledge. In reality, personal trainers and nutrition or fitness professionals can actually command a salary as high as physicians, lawyers, and CEO's, and actually work less. The key is information leverage, unique time management techniques and niche marketing. You'll learn each of these concepts in Train for Top Dollar.

Do you have any sample chapters?

Certainly! Click here for our excerpts page, which gives a valuable tip from each chapter, complete with a video interview from Ben Greenfield.

What is the blog and podcast?

Ben Greenfield releases free weekly syndicated tips and tricks on how to maximize your income as a fitness professional. These tips are in both audio and blog format. You subscribe to the free Train for Top Dollar blog and podcast by clicking here.