Monthly Archive for April, 2009

How To Get the Coolest Little Head-Turning Fitness Business Cards on the Planet

businesscards

They’re actually called “Profile Cards” and they’re made by a company called “Zazzle”.

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Podcast Episode #15: May is the Official “Exercise is Medicine” Month…Are You Positioned to Profit?

acsm_consumer1_psa_final

The month of May has been declared the official “Exercise is Medicine” month by the American College of Sports Medicine and the American Health Association.

What does this mean for you as a fitness professional?

Well, to start, here’s an e-mail I received a few weeks ago from the ACSM:

Exercise is Medicine™ Month 2009

Thank you for your continued support of Exercise is Medicine™! We’ve been working on numerous exciting initiatives to advance the promotion of physical activity, and are once again gearing up for an important event: Exercise is Medicine Month.

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Seven of My Top Free or Dirt-Cheap Guerilla Marketing Secrets.

gorilla

1. Local Clubs – Free. Public speaking is credibility on steroids, and you’ll average 1-2 new clients per talk, guaranteed. Every community newspaper or community magazine has a local calendar of events that lists meeting places and topics for local clubs. Check it out, then contact the club president or listed representative and offer to speak at their next meeting. Here are some ideas:

Alcoholics Anonymous: How Fitness Can Be a Positive Addiction

Breastfeeding Mothers: What Type of Foods You Can Eat to Have a Smarter Baby

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